New Book from Branding and Marketing Authority Redefines Customer Relationships

“Ask & Deliver” by Mary Ann O’Brien is released with Forbes Books

This release is posted on behalf of Forbes Books (operated by Advantage Media Group under license).

NEW YORK, Dec. 5, 2023 /PRNewswire/ — Ask & Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers, by Mary Ann O’Brien, is now available. The book is published with Forbes Books, the exclusive business book publishing imprint of Forbes, and is available on Amazon today.

The new book from O’Brien—founder of the Omaha-based brand strategy, advertising, and experience firm OBI—presents a refreshing new perspective on customer relationships.

O’Brien’s work asks one simple question: What if the secret to getting customers to fall in love with your brand was as simple as asking them what they want and then just giving it to them? With Ask & Deliver, the branding and marketing thought leader demonstrates how being direct with your customers—asking them what they want, listening to what they are really saying, and delivering the exact experience or product they want—can transform your business and spark growth.

Ask & Deliver uses the evolution of OBI and the pioneering O’Brien Voice of the Customer (O.VoC) survey to reveal the core concepts that have propelled O’Brien to the top of her industry.

Regarded as essential reading for anyone open to a new, exciting marketing methodology decades in the making, this book opens with the survey’s debut trying to pinpoint the reason why Gateway computers fell out of customer favor and ends with O’Brien applying her survey to her own business and the unexpected changes that followed.

“By inviting the customer into the conversation and having the courage to listen and the conviction to guide their business based on what those customers say, the best brands are not only informed by their customers, they are formed by them,” O’Brien said.

About Mary Ann O’Brien
A nationally recognized branding and marketing thought leader, OBI founder and CEO Mary Ann O’Brien has been entrusted by brands including Intel, Microsoft, Sony, Stericycle, Viewsonic, Delta Dental, and dozens more to help steer their strategic marketing and communication direction. She is the author of the O’Brien Voice of the Customer and Voice of the Employee studies, which have served as the foundation for numerous business success stories by helping clients implement customer-centric practices. Her business acumen, marketing expertise, and ability to deliver results gives clients the confidence they need to make the strategic decisions required to grow. Passionate about the power of businesses to do good, O’Brien champions ethical growth and is a proud recipient of an Integrity Award from the Better Business Bureau. She lives in Omaha, Nebraska.

About Forbes Books
Launched in 2016 in partnership with Advantage Media Group, Forbes Books is the exclusive business book publishing imprint of Forbes. Forbes Books offers business and thought leaders an innovative, speed-to-market, fee-based publishing model and a suite of services designed to strategically and tactically support authors and promote their expertise. For more information, visit books.forbes.com.

Media Contacts
Forbes Books Media Contact: Czarina Caberto, [email protected]

SOURCE Forbes Books