North America OTT TV and Video Market Report 2023: A $107 Billion Market by 2028 – Market to Witness a Notable Slowdown from 2023 Mainly Due to Netflix’s Hybrid AVOD-SVOD Tier Lowering its ARPUs

DUBLIN, March 3, 2023 /PRNewswire/ — The “North America OTT TV and Video Forecasts to 2028” report has been added to’s offering.

North American OTT TV episode and movie revenues will reach $107 billion in 2028; up from $74 billion in 2022. The US will contribute $30 billion from the $33 billion additional revenues, with Canada supplying the rest.

Most of the region’s growth will come from AVOD. North American AVOD revenues will increase by $27 billion to $43 billion.

Simon Murray, Principal Analyst, said: “North American SVOD revenues will increase by only $6 billion between 2022 and 2028 to $58 billion. There will be a notable slowdown from 2023 mainly due to Netflix’s hybrid AVOD-SVOD tier lowering its ARPUs.”

The report comes in two parts:

  • Insight: Detailed country-by-country analysis in a 30-page PDF document.
  • Excel workbook covering each year from 2015 to 2028 by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform.

NEW FOR 2023: Filter worksheet – every row on one spreadsheet, allowing for easy comparisons.

Companies Mentioned

  • Amazon
  • Apple TV+
  • Disney+
  • Facebook/Instagram
  • HBO Max
  • Netflix
  • OSN
  • Paramount+
  • Shahid VIP
  • StarzPlay
  • YouTube

For more information about this report visit

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SOURCE Research and Markets

Originally published at—market-to-witness-a-notable-slowdown-from-2023-mainly-due-to-netflixs-hybrid-avod-svod-tier-lowering-its-arpus-301762165.html

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